My New Outside Blog: Building a Niche Market in Las Vegas, Nevada

Building a Niche Market in Las Vegas, Nevada

Building a Niche Market in Las Vegas, Nevada can come from some unexpected sources, let me explain. About four months ago I met with two gentleman at one of my Realtor's office thinking I was going to take an application. I did get some information on one of the gentleman necessary to get qualified for a loan, but not before I was interviewed by the other gentleman. I was asked questions about who I was, what did I stand for, and why I was the best person to work with his friend. I was being interviewed by the unofficial patriarch of the Ethiopian Community. This was the beginning of building my Niche Market with the Ethiopian Community.

Niche Market

I think what has helped me to build on this Niche Market has been my world travels and the love and respect for other cultures and their traditions. While I have been working with my clients I've learned their customs and their history. I have eaten their national dishes with them, and I have shared long conversations with them while building a strong friendship and respect for their culture. I have asked out of respect for their customs the proper etiquette as to not offend them in their home.

Niche Market

I'm a outsider in the Ethiopian Community, but I have been accepted as one that can be trusted with this proud and loyal community. The Ethiopian Community in Las Vegas, Nevada are over 30,000 strong. While initially I did not know that I was building my Niche Market with the Ethiopian Community it happened because I showed that I care for each of my clients. I showed a respect for them and a commitment to work hard to achieve the same goals as they do. I have been invited into their home and developed a long and lasting friendship. This I value as a gift and treasure this beyond words.

Niche Market

It has been a honor to be accepted into this Niche Market working to help attain the dream of home ownership for the Ethiopian Community. I will not abuse their trust that has been given to me.



         Kenny Salame                                                                                                  Equal Housing

Kenny Salame
Senior Loan Officer
All Western Mortgage Inc.
8345 W. Sunset Rd.
Suite 380
Las Vegas, NV, 89113
Mobile: 702--506-3301
Direct: 702-947-0609
Office: 702-369-0905
Fax: 702-952-0887
Comment balloon 3 commentsKenny Salame • November 21 2009 02:01PM


John, you are the best. Keep up the good work. William Lee
Posted by William Lee over 9 years ago
What an honor John!
Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) over 9 years ago

Thank you Renee. Yes it is a honor that I have been included into their community.

Posted by Anonymous over 9 years ago